x4 CVs received: Harry Hope recruits its developers and systems engineers
57% of hiring projects rated hard to fill
What candidates actually saw
A single campaign follows the candidate on social networks, on the sites they browse, in the audio they listen to and in their searches. The creatives below are the ones that were actually served.
News feed · Instagram and Facebook
Story · Reels and TikTok
Display · partner sites
Sponsored ad on 30+ job boards, here on Indeed
Search · Google
Problem: Need for a large volume of applications in a sector in shortage
Harry Hope faced two major challenges in order to meet the needs of its customers in the IT sector:
- Acquire a large volume of shortage profiles : Recruiting developers - highly sought-after professionals who are difficult to reach due to their strong appetite for technology.
- Increase the visibility of IT job offers : Improve the visibility of ads to capture the attention of potential candidates.
To meet these challenges, Harry Hope. adopted Seeqle's AI technology, which makes it possible to accurately and automatically target qualified candidates across the web.
With Seeqle: Increase in the visibility of job offers and the volume of applications
Harry Hope benefitted from Seeqle's services to:
- Automated multicast : Job ads were posted on Facebook, Instagram, Google, Google, web media, apps, and aggregators to maximize the reach of the ads.
- Ultra-precise targeting : Based on Seeqle's vast HR database, the campaigns precisely targeted the profiles they were looking for, taking into account socio-demographic, behavioral and contextual criteria.
- Personalized support : The Seeqle teams helped Harry Hope adapt his communications to resonate with IT professionals.
- Adapted visual formats : Use of visual formats specific to each platform to capture the attention of developers where they are most active online.
With Seeqle's AI technology, Harry Hope. achieved remarkable results:
- 485K advertising views for the fame of Harry Hope
- Over 14,000 redirects on the Harry Hope site,
- Increase in site traffic by +200%.
- x4 of the number of resumes received compared to the same period the previous year.
“We are seeing a strong evolution, clearly attributable to Seeqle, especially in IT where we quadrupled our results. Also in the health sector, the impact generated on the visibility of our offers has been unquestionable and we continue to feel it over the long term, until today.”
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