Recruiting on TikTok
Seeqle, your turnkey AI recruitment software for recruiting on TikTok.
Why use TikTok for your recruitments?
Using social networks like TikTok for recruitment can be complex for you and your HR department. TikTok stands out for its content format that is primarily focused on short viral videos, requiring a creative approach to attract users' attention. Unlike other social networks, demographic and behavioral targeting on TikTok is less detailed, which can make it more complex for recruiters looking to reach specific audiences.
The number of candidates available
TikTok offers access to a huge audience. With targeted advertising, as recruiters, you can reach specific potential candidates, maximizing the effectiveness of your ads and the use of your recruitment budget.
Analysis and optimization of campaigns
TikTok offers advanced analytics and reporting tools that provide accurate data on the effectiveness of recruitment campaigns. You can thus adjust your strategies from campaign to campaign to optimize results.
Reputation and employer brand
An active presence on TikTok and social networks improves your visibility and your employer brand. By sharing engaging content and job offers, you attract active and passive candidates who are seduced by the opportunity to work for a well-received company.
How do I recruit on TikTok?
Créez des contenus
Create visuals and advertising texts adapted to the expectations of users of the platform. This content must be vertical, optimized, and include clear calls to action. The creation of this content requires expertise in video creation and in delivery algorithms.
Créez vos campagnes
Set up your advertising campaigns with TikTok's ad managers. Set specific goals, and adjust advanced targeting. This stage requires a thorough mastery of the platform, an ability to interpret key performance indicators (KPIs), and especially knowledge in tracking.
Optimisez en temps réel
Once launched, monitor the performance of your campaigns. Use analytical tools to track relevant KPIs. Make continuous adjustments to targeting and performance-based content.
Analysez vos résultats
After the campaign, prepare detailed reports by aggregating data from each of your platforms used to analyze the results. Compare them to goals, identify strengths and improvements for future campaigns.
Why is recruiting on TikTok difficult?
Using social networks like TikTok for recruitment can be complex for you and your HR department. TikTok stands out for its content format that is primarily focused on short viral videos, requiring a creative approach to attract users' attention. Unlike other social networks, demographic and behavioral targeting on TikTok is less detailed, which can make it more complex for recruiters looking to reach specific audiences.
Why use Seeqle to recruit on TikTok?
Qualified candidates thanks to AI targeting
As a TikTok technical partner, Seeqle simplifies the analysis of demographic and behavioral data. Using AI, we identify candidate segments that are relevant to you. This saves you the hassle of using complex tools and allows you to target effectively without effort.
Simplify the life of your HR teams
Seeqle offers tools for HR analysis, task automation, and AI-based content creation. These tools make it easy to produce ads that are optimized for TikTok, and also optimize your time analyzing and managing candidates.
Management and optimization of your recruitment budget
Seeqle, thanks to AI and its continuous learning, manages your recruitment campaigns, optimizing your budgets in real time to improve your performance on TikTok. As a result, you get more qualified applications in your ATS.
Award-winning HR technology
