Obtaining qualified leads for your training courses

Problem: Attracting cybersecurity and IT students, with profiles that are difficult to reach

Despite its reputation for excellence, Télécom SudParis faced several challenges in attracting qualified students, in particular in the fields of cybersecurity and computer science:

• Intense competition : Increasing rivalry between engineering schools to attract highly qualified students.
• Profiles that are difficult to reach : Some candidates, who are particularly interested in cybersecurity, protect themselves from communications on the Internet, making their targeting more complex.
• Optimization of the website : The school's website, while functional, required adjustments to make the application process more fluid and engaging, in order to maximize enrollment.
• Visibility during key periods : Maintain a strong and continuous presence during strategic moments of the year, such as admission exams and open days.

With Seeqle: 3x more results, with 2x less budget

To meet these challenges, Télécom SudParis has integrated Seeqle's AI technology to target students aged 18 to 24, with a strong interest in science, data and technical disciplines:

• Annual campaign for notoriety : Implementation of a continuous campaign that mainly targets students in preparatory classes, to maintain a constant presence of the school throughout the year.
• Specific campaigns : Launch of campaigns for key events such as the admission exam (April-July) and open days, targeting specific profiles.
• Multi-channel broadcasting : The ads were broadcast on strategic platforms: Facebook, Instagram, Google, Google, Google Display, Google Search, LinkedIn, and YouTube and directed to the website and forms optimized to maximize conversions.

With Seeqle's AI technology, Télécom Sud Paris has achieved remarkable results:

Before Seeqle's intervention, Télécom SudParis obtained a qualification rate of around 20%. Thanks to the strategy put in place, the results have been significantly improved:

• Increase in click-through rate (CRT) by 62%
• The lead qualification rate increased from 20% to an average of 55% for Masters and 31% for preparatory courses, i.e. a multiplication by 2 on average