Recruiting work-study students for childcare jobs

Problem: attracting profiles in jobs that are losing attractiveness

The University of the Home (UDD) has set itself an objective: to give new impetus to the professions of home help and childcare, important professions, but often undervalued.

In partnership with the Ministry of the Interior, the UDD has therefore set itself the mission of reversing the trend and making these jobs more attractive to young people aged 18 to 29.

The challenges were numerous:

• A declining interest in home jobs : Despite growing demand, these professions suffer from a low valued image, which makes it difficult to attract young talent.
• Difficulty reaching active young people : Although UDD has solid internal skills, creating attractive advertising campaigns requires time, resources and specific expertise.

With Seeqle: a very high qualification and a constantly falling cost per lead

To overcome these obstacles, UDD used Seeqle's AI technology, integrating several key strategies:

• Precise targeting : In collaboration with Seeqle, UDD has identified a clear target profile: young people aged 18 to 29, who are sensitive to personal service jobs.
• Multi-channel broadcasting : The advertising campaigns were broadcast on the platforms preferred by young people: Instagram, TikTok, TikTok, Snapchat, YouTube, and Spotify, without neglecting more traditional channels such as Facebook, Google and LinkedIn.
• Various advertising formats : Use of attractive formats (carousels, Reels) to capture the attention of young people and encourage them to engage.

This partnership has allowed UDD to overcome the challenges associated with attracting young talent and to restore value to these essential jobs.

The collaboration with Seeqle has allowed the University of the Domiciliary to obtain significant results:

• With a qualification rate of 88%, UDD has filled all the places available for its work-study courses.