Recruiting work-study students for childcare jobs

Problem: Acquisition of new leads for the training of jobs whose attractiveness is losing momentum

In a sector that is often not well recognized, the University of the Home has set itself the mission of revealing new uses of the home by reinventing the way of recruiting home helpers and childcare jobs. They are facing an important problem combining an increasingly less enthusiasm for these personal assistance jobs, and an increasing demand. This is why the university, in partnership with the Ministry of the Interior, has made it its mission to increase the attractiveness of home care and childcare for young people aged 18 to 29.

Despite qualified internal teams, creating quality advertising campaigns to attract relevant young professionals can be complicated and requires time, as well as specific skills.

Faced with these challenges, UDD opted for the use of Seeqle, seeking a solution that could effectively target relevant profiles through the creation of effective advertising campaigns, intelligent resource allocation, and the use of cutting-edge technology to maximize its effectiveness.

Solution: Use of Seeqle technology on varied channels that are popular with young populations

The Home University therefore opted for the comprehensive and personalized solution from Seeqle, Seeqle Attract and Seeqle Apply.

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To meet the needs of the UDD, several steps have been put in place:

1. Precise targeting : The team carefully defined the target audiences based on relevant profiles aged 18 to 29 with an appetite for human service jobs. This precise segmentation allowed AI efforts to be focused where they were most relevant.
2. Choice of channels : In order to maximize contact points with relevant populations and possibly interested in the apprenticeship offers offered by the UDD, Seeqle technology has to be broadcast on the following platforms used by young people: Instagram, TikTok, Snapchat, Snapchat, Snapchat, Snapchat, YouTube and Spotify; but also more consensual platforms such as Facebook, Google or LinkedIn
3. Use of data : Seeqle exploited a vast HR targeting database, including socio-demographic, behavioral and contextual criteria, to optimize audience targeting. Seeqle's AI was used to determine the right times to show ads, maximizing their effectiveness.
4. Various formats : To capture the attention of prospects, UDD has deployed a range of varied advertising formats, including Native ads, carousels and reels, adapted to each platform.
5. Seeqle Apply : Thanks to Seeqle Apply, optimized mobile-friendly forms have been set up in order to maximize conversions and optimize campaigns even more.

The personalized strategic approach, combined with the automation and optimization possible thanks to Seeqle, allowed UDD to overcome the complex challenges associated with creating advertising campaigns while optimizing its resources, leading to remarkable results.

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Result: Very high qualification and constantly falling cost per lead

Thanks to Seeqle's AI-powered campaigns, UDD continuously lowered its cost per lead during the campaign, finally reaching €6.96. At the same time, the numerous leads and the qualification rate of over 88% allowed UDD to complete its work-study training and fill all their available places.

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