Recruiting salespeople

Problem: Attractiveness as an employer

A leader in the distribution of tools for professionals, Berner creates relationships with physical partners throughout France, which requires territorial anchoring via its itinerant sales teams. They therefore have a significant and constant need for itinerant salespeople specializing in B2B. The lack of attractiveness of certain regions was a problem for Berner, who called on the TBWA Corporate agency to find a solution.

Berner had to overcome several challenges to ensure effective national coverage:

• Recruiting salespeople : Berner had a constant need to recruit specialized itinerant salespeople to meet a continuous and growing market demand.
• Lack of attractiveness of certain regions : Some geographic areas, which were less attractive, complicated the recruitment of qualified profiles.
• Maintaining a strong territorial presence : To maintain close relationships with its customers, Berner needed to strengthen its territorial presence.
• Strengthening the employer brand : Berner also wanted to improve his image as an employer in order to attract and retain top talent.

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Solution: with Seeqle, more qualified applications and optimization of the employer brand

To meet these challenges, Berner collaborated with Seeqle, an innovative programmatic recruitment solution that uses AI to automatically source qualified candidates across the web.

• Multi-channel distribution of job offers : The recruitment campaigns were broadcast on 7 platforms and sites across the web (Facebook, Instagram, Snapchat, etc.), thus reaching a large and diverse audience.
• Precise targeting of candidates thanks to AI : Seeqle's technology allowed for precise targeting, identifying and reaching potential candidates based on sociodemographic, behavioral, and contextual criteria.
• Valorization of the employer brand : The ads were designed to strengthen Berner's visibility and enhance its employer brand by integrating naturally into online environments.

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Key element: Transparency

Access to the Seeqle Saas platform interface allowed TBWA/Corporate, in charge of management, to interact directly in the campaign creation process, whether in terms of targeting or ad design, while being supported by the Seeqle teams. Also, the Seeqle dashboard in real time allowed a total vision.

The Berner group therefore had good visibility on the progress of the campaign and a real return of performance on the various channels.

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Result: Qualified applications are increasing and the cost per candidate is decreasing

• Reception of 1000 qualified applications.
• Reduction in the acquisition cost per candidate by 80% compared to the methods traditionally used.

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