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One strong employer brand is the first step towards an effective recruitment process. When your business is hiring, it can be difficult to attract the right employees. Sure, you can get a reasonable number of applications, but it's useless if they don't have the required education and experience.
To recruit the right talent, you need to create a strong employer brand with the public and put in place a strategy of HR marketing. By promoting your employer brand, you will be in a position to clearly share your company values and the types of skills and personalities you are looking for.
Here is a list of 10 tips for developing a strong employer brand:
1. Promote your company culture publicly.
2. Demonstrate your HR leadership.
3. Encourage employees to become brand ambassadors.
6. Respect the personal time of employees.
7. Have an ideal location for your offices.
8. Use the video to see what's behind the scenes.
Each employer brand tip can be implemented individually, but keep in mind that the more you apply these tips, the better the results will be.
1. Promote your company culture publicly
You have the opportunity to use social networks to create and develop a strong employer brand. Highlighting employee achievements, company benefits, and community activities helps to promote understanding of what it is like to be a part of your organization. Job seekers often look for social media accounts to get an idea of the company's culture and work environment.
2. Demonstrate your HR leadership
An approach that is all too frequently overlooked in building a strong employer brand to recruit talent is to promote HR thought leadership on reputable websites, blogs, and social networks. When HR teams have innovative discussions on employee-centered topics, job seekers pay attention to what the employer has to say and that encourages candidates to consider these companies as an employer of choice. To get an indication of your positioning in terms of HR leadership compared to your competitors, we have put in place a tool for Automated employer brand benchmark.
3. Encourage employees to become brand ambassadors
Employees are the ambassadors of your company brand. Treat them well and they'll talk to friends, family, and networks about it. Share your offers and ask them to recommend them to their friends. Develop your referral program so that your employees are present in the community to promote your employer brand and attracting talent.
4. Accept negative feedback
Reviewing and reacting to negative online reviews is an overlooked opportunity. Many social networks and hiring sites offer company reviews from current and past employees and candidates. Don't just read them, but respond to them and ask for more details or suggestions from the reviewer. This shows potential candidates that improving the overall employee experience is important to the business.
5. Be disturbing
Standing out from the crowd does not necessarily mean an excessively attractive compensation package. Employers should try to stand out from other businesses by being disruptive and deviating from hiring standards. Candidates want something new, interesting, and fresh. It could be the work environment, business dynamics, or a particular benefit for employees. Don't be afraid to break the rules.
6. Respect the personal time of employees
When it comes to recruiting, candidates are interested in employers who recognize and respect the personal time of employees outside the office by offering work-life balance, paid volunteer time, and a generous parental leave policy. Improving the overall experience of your employees contributes to the improvement of your employer brand. Through social media and employer review sites, candidates can learn which employers support a work-life balance culture. Those who do will be more likely to attract top talent.
7. Have an ideal location for your offices
The physical location of an office plays an important role in branding and recruiting. Candidates are attracted to recent offices in well-located buildings, offering numerous amenities (gyms, outdoor lounges, etc.), easy to access and professionally managed. People like to see themselves in this type of upscale setting. Older buildings that offer similar amenities are still a solid alternative.
8. Use the video to see what's behind the scenes
Video is the tool that allows you to Make your business shine, because it shows not only the personality of the company, but also the people who work there. Ask one of your employees to take control of your social networks for a day and show what it's like to work for the company, shoot videos that highlight the fun side of your staff, or go live on Facebook or Instagram to show your team's progress on a project.
9. Highlight your leaders
Strong, positive, and credible leaders are key to creating a great workplace. Highlighting your organization's leadership is an easy, and often underused, way to create a higher degree of external buy-in. Many leaders are doing innovative work, engaging with external professional organizations, publishing books and articles, supporting communities, etc. Share their stories.
10. Be realistic
Just as the worst thing a candidate can do is lie or say what they think you want them to say, the worst thing an organization can do is lie or say what they think the candidate wants to hear. Be realistic. Tell true stories about your current employees and tell true stories about how the organization struggled and how they overcame those struggles.
Today, companies specialize in HR communication and can help you implement an optimized strategy that positively impacts your employer brand and your candidate experience. There are several choices available to you: you can only follow these tips for your employer brand, but also take into account that a HR marketing tool and programmatic recruitment such as Seeqle is very relevant to highlight it. By analyzing socio-demographic data from the web, you can target the candidates you are interested in and reach them with your opportunities and your employer brand wherever they are on the internet. technology Native ads operated by Seeqle allows ads to integrate naturally into display environments, in order to attract the eye of your target in a positive way and enhance your employer brand.
Are you intrigued by our HR Marketing platform for the promotion of the employer brand?
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