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When it comes to school marketing, strategies have changed radically over the years. With the rise of social networks and the increase in the number of options for higher education, schools now face increased competition for attract students and develop their reputation. They must therefore adopt more innovative and effective marketing strategies to stand out from the competition.
At the same time, social networks have become an indispensable tool, making it possible to communicate directly with potential students, inform them about the programs offered and create a community.
Developing strategies to develop visibility and reputation will put your establishment on the path to success, which will result in a return on investment and an increase in registrations.
The steps to develop the reputation of a school
1. Distinguish your establishment from the crowd.
2. Expand the reach of your marketing.
3. Creating a sense of community.
4. Create an ROI of marketing spend.
Notoriety: what can it do for your establishment?
The reputation, or public perception of your institution, has a direct impact on the number of applications and registrations. Ensuring that your institution is well known and widely recognized is vital for a healthy advertising plan for students.
Institutions need to make a conscious effort to build their reputation in order to reach potential students, build a broad reputation, and attract more hires.
Discover 5 advantages for your establishment's marketing strategy:
1. Distinguish your establishment from the crowd
The higher education market is saturated, and with tuition fees constantly rising, potential students are thinking more carefully about where they are going to invest their money and time. The hiring decision process is more complex than ever.
Without a strategy to promote the visibility of your establishment, your school will be just one option among many others.
Building a brand that highlights your institution's unique message and characteristics helps you stand out and gives potential students more reasons to choose you.
Focus on the specific benefits your establishment can offer and what makes you the best choice.
2. Expanding the reach of your marketing
Many faculty members will tell you that branding is useless and inappropriate in the world of education. That couldn't be further from the truth. When it comes to recruiting students, brand visibility can help attract a greater number of students.
The top five ways that Gen Zers search for universities are online academic resources, school websites, the influence of teachers and counselors, the influence of parents and family, and peer opinion.
Armed with this knowledge, marketers need to realize that relying solely on reputation is not enough; if you want your establishment to be a part of influential conversations, promoting your brand is vital.
Awareness allows you to spread your message to a wider base and to extend your marketing reach.
3. Creating a sense of community
A great brand isn't just about images or logos; it's about culture, community, and brand promise. Think about the values and promises that your institution creates. These are the concepts you want potential students to associate with your brand.
Les Generation Z members appreciate personalization and commitment. They are not only looking for an education, but also for community, a place to thrive, and a world of engagement.
Establishing a strong brand story that highlights community interaction and the underlying values offered by your school will resonate with Generation Z and generate brand awareness and recognition.
4. Creating an ROI on marketing spend
Student advertising is an expensive business. The amount spent on marketing by higher education institutions has doubled since 2001, with a median price of 800,000 euros. This increase comes with a high ROI. Communications agency Lipman Hearne has shown that when universities invest heavily in marketing strategies by devoting more than 6% of the total annual budget to student recruitment marketing, enrollment and donations from former students increase.
Experts agree that strategic marketing strategies and increased brand awareness ensure a high ROI and lead to an increase in applications and registrations.
5. Use smart solutions
La programmatic advertising applied to higher education automates the dissemination of The school and employer brand, programs or other communications, on all relevant media environments (social networks, websites and mobile applications). Once the right people are targeted with the right message, at the right time and in the right place, they will click on the ad to reach the landing page (website, registration page, brochure download, events, etc.) in order to perform the desired action, which is most often the completion of a form.
A programmatic HR marketing automation solution like Seeqle allows schools to promote their school program and brand in a targeted manner through automation:
- Detection of relevant students across the web based on the largest HR targeting database (socio-demographic, behavioral and contextual criteria).
- Distribution of communications in the form of attractive advertisements, in the right place and at the right time across the entire web, where your target navigates every day among millions of websites, mobile applications and social networks.
Recognition will benefit your institution by increasing the return on investment, strengthening brand and name recognition, disseminating values, and reaching a variety of potential students.
Make brand awareness a priority for your school; use online resources, social media, and advertising campaigns to share your brand story and ensure your school's name and message are remembered.
👉 Discover In this case customer how programmatic advertising allowed the University of Namur to increase its reputation and visibility among students.
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