Générez 5x plus de candidats qualifiés
We explain to you the Renewed recruitment. Recruiting is no longer just posting a job offer, waiting and praying. The new uses (social networks, employer brand, smartphone, etc.) lead to proactive behaviors concerning the company, but also to a passive job search. Don't you understand anything anymore? We explain everything to you.
Recruiting has changed
The fact of posting your offers only on sites dedicated to employment, causes a constant flow of content on these platforms and therefore intense competition! As an employer, you must therefore maximize your efforts on new recruitment techniques adapted to today's candidates and their behaviors.
Numerous studies show that recruitments are increasingly taking place via our smartphones. Indeed, it is very easy to apply for an advertisement with a telephone but also via social networks, which have become an essential medium for recruitment and employer brand.
As you can see, the behavior of job candidates has evolved thanks to new technologies and as a result, recruitment methods have also been forced to adapt.
Innovation in recruitment requires the analysis of certain key indicators: How much should you invest to reach the ideal candidates? Is it profitable in terms of cost per candidate? What is The state of your employer brand today?
It is here that the programmatic recruitment can give you an undeniable advantage. Media agencies have been using programmatic technology to gain visibility on the internet for years, but it is only recently that this method has been available for recruitment.
How does programmatic recruitment save the day?
Programmatic recruitment uses algorithms to bring you better applications while respecting your budget: your employer brand and/or your job opportunities are highlighted to targeted candidates at the right time and in the right place on the web via advertising, regardless of the position or sector.
Intelligent programmatic recruiting technology will use the information collected on each of these recruitment campaigns and automatically replicate it to subsequent campaigns.
How does it work?
The first thing is to know your Persona candidate, Who are your ideal candidates? What are their interests? Where are they located? What site or app are they browsing? , etc.
You should also deploy a good keyword strategy and relevant content that contains the decisive elements of the job or that highlights your business.
A good programmatic recruitment solution will use the right channels to highlight your content, whether it's Google, job sites, social networks, or even the most relevant sites and apps to reach your target audience. In this way, your target is reached continuously throughout their web browsing.
Why should you be accompanied?
In addition to analyzing job sites and search terms that your ideal candidates may use, a technological solution will also analyze the socio-demographic data of your target candidate audience in order to optimize the performance of your recruitment or employer brand campaign according to your goals.
In addition, high-quality support over time is essential for the success of your campaigns and to obtain the best possible results.
Clearly, HR programmatics is the solution to changes in recruitment, because this technology saves you precious time, by allowing you to more easily reach a more qualified and more relevant candidate target.
Discover our programmatic recruitment solution and optimize your hires. 👇
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