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Why is video becoming more and more effective in recruiting? The video format more easily captures the attention of candidates. Recruiting videos, whether filmed or in motion design, are considered to be one of the best ways to present your employer brand to potential candidates. Recently, User Generated Videos (UGC), also known as EGC for Employee Generated Content, tend to become the norm. Asking employees to explain why it is good to work for you has logically become one of the best ways to convince.
This article will therefore be divided into 2 parts, the first explaining the interest of User Generated Content for recruiting, and the second explaining more generally why to use recruitment videos.
Why use UGCs or EGCs to recruit?
There are several reasons why businesses may use UGC or EGC videos for hiring:
1. Authenticity
UGC/EGC videos can provide genuine representation of corporate culture and the nature of the work, which can help candidates better understand if they would be a good fit. When businesses use videos generated by their employees for hiring, they can show a more authentic and real picture of the company's culture and the nature of work. Unlike videos produced by the company themselves, which can be carefully scripted and edited to show the company in a favorable light, EGC videos are often more informal and show a more real picture of what working within the company is really like.
This can be especially useful for candidates looking to find out if they would be a good fit for the company culture. These videos can show how current employees interact with each other, how they approach work, and what is considered important to them. Candidates can then compare this to their own values and interests to determine if they would be a good fit.
2. Engaging current employees
Current employees can share their work experience and passion for the business, which can attract future talent. When current employees participate in creating EGC videos for hires, it can strengthen their commitment to the company. Employees who feel involved and appreciated within their company are more likely to stay for the long term and to be ambassadors for the company.
3. Diversity of perspectives
UGC and EGC videos can provide a variety of different perspectives on business and work, rather than being limited to the perspective of human resources staff. When current employees, former employees, interns, and employees from different departments share their work experience, candidates can get a more complete and diverse idea of what working at the company is really like.
This can be especially important for businesses looking to attract a diversity of talent, as different perspectives can help attract candidates from different backgrounds and work experiences. Additionally, it can help candidates feel more confident when applying for a job because they can get a more complete picture of the company.
4. Accessibility
Just like the recruiting videos discussed below, EGC and UGC videos can be easily streamed online, which can make the hiring process more accessible for potential candidates from around the world.
In summary, these videos can add value to the hiring process by allowing candidates to get a better idea of the company and work culture, while offering a variety of perspectives.
Why use recruitment videos?
1. Improve your ads.
2. Attracting younger candidates.
3. Adopting a mobile-first strategy.
4. How do you create an effective recruitment video?
5. What are the rules for creating a quality recruitment video?
6. Should you hire professionals?
7. How to give visibility to your recruitment video?
8. Get an estimate of the result of your next recruitment campaign.
Reason 1: Improve your ads
Video gives you the opportunity to tell an engaging story that humanizes your organization and promotes your corporate culture.
In addition, videos are more informative than text because they allow candidates to get a real perspective of the company from the inside, something that even the best job descriptions can't convey.
Reason 2: Attracting Younger Candidates
Several studies have shown that using video is a particularly effective tactic in attracting younger candidates.
When given the choice between a video and an article, millennials are four times more likely to watch the video than to read the article.
Reason 3: Adopt a mobile-first strategy
Being mobile first is essential given that 82% of candidates are looking for job offers on their mobile.
If you are new to recruiting videos and want to incorporate them into your recruiting tools, there are several options you can remember.
The most common recruiting video formats include:
• Interviews with collaborators.
• Virtual office tour.
• “Live my life.”
• General presentation.
- Employee interviews
Employee interviews are a great way to highlight the best aspects of your corporate culture in a more personal way. - Virtual office tour
This format should be used if you feel that your work environment is your greatest asset. - Live my life
A video in the style of “Live my life” will give candidates a better idea of the daily roles and responsibilities of a position or function. It is also a great way to subtly highlight your corporate culture and your environment in an authentic and natural way. - General presentation
These videos take a more general approach, and as such are more suitable for establishing your employer brand than for promoting a position. These videos aim to provide a compelling overview of your business and its ambitions.
How do you create an effective recruitment video?
Before taking out your camera, identify your goals and your target using your Candidate persona, then consider your resources (time, equipment, capacity, and budget) and work from there.
Storytelling and creativity are also essential. You need to make sure that your target will be interested enough to go through with the video and make them want to apply.
Feel free to experiment, just make sure the end result is in line with your strategy and consistent with your brand.
If time and budget allow, also consider creating several versions of videos adapted to different types of posts.
A more personalized approach will help increase engagement and boost application rates.
What are the rules for creating a quality recruitment video?
There are some basic rules when it comes to recruiting videos that you should always try to follow.
First, plan all the details and have a clear strategy for producing, promoting, and measuring your results.
Make sure you communicate all the essential points, but keep your video short (less than 2 minutes for an organic video to be displayed on your career page or about 10 seconds for advertising videos). They should also be easy to understand (so avoid using jargon).
Finally, respect the rights of your employees when filming: don't force someone to appear in the video if they don't want to.
Also to read: Attracting good candidates is easier than you think
Should you hire professionals?
If your budget allows, hire a crew to ensure the quality of filming and post-production of the video. It's an ideal option for businesses that don't have the time, human resources, or expertise to create the video in-house.
If you can't afford to hire a professional, don't worry—you can do it yourself. Home-made videos can also have a lot of impact.
How to give visibility to your recruitment video?
In order to reach the candidate audience that interests you, your recruitment video must be visible wherever your audience is on the internet. For example, the HR programmatic solution Seeqle allows you to analyze socio-demographic data from the web to target active and passive candidates and reach them with your recruitment video. The result: not only do you improve your reputation and your brand image, but you also attract more qualified candidates and in greater numbers while optimizing your employer brand.
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