HR programmatics and employer brand: The winning combination for your HR strategy

HR strategy is crucial for businesses. It defines how organizations attract and manage talent, and is based on The employer brand. Employer branding is a key element in ensuring business growth, productivity and profitability. It is defined as all brand image issues related to the management of human resources and the recruitment of a company. The Employer Brand is therefore a success factor for companies in a competitive market, and plays a key role in the recruitment, development of employees and the overall reputation of the company. Combining employer branding with programmatic recruitment solutions is a good way to take advantage of all the advantages to boost your HR strategy.

Programmatic HR recruitment

Definition and operation of programmatic recruitment

As we already explained in this article on How programmatic recruitment works, it is an automated recruitment method that uses technology to target qualified candidates through various online channels. It works by using candidate data, skills, and preferences to target them with job offers that are right for them. Businesses can use this information to broadcast automated recruitment ads on social media, career sites, and other online channels.

How can programmatic recruitment improve HR strategy?

Programmatic recruitment can improve the HR strategy by allowing businesses to target qualified candidates more effectively, while improving the quality of candidates. In addition, HR programmatics can speed up the recruitment process by automating the distribution of ads and the collection of applications on the most relevant channels. Overall, programmatic recruitment therefore helps companies strengthen their HR strategy by offering a more effective, rapid and objective approach in the search for qualified talent.

Employer brand

Definition and importance of employer branding

The employer brand refers to the image and reputation of a company as a potential employer. This includes the opinions and perceptions of current employees, former employees, and potential candidates about the work environment, company culture, proposed benefits, and career opportunities. The employer brand is important because it now influences the decision of candidates in choosing their company. It thus plays a key role in your recruitment challenges: by developing your attractiveness, it can improve the volume and quality of your candidate pool, but also retain your current talents. It is for these reasons that it is also important to Understand how to value it.

How to strengthen the employer brand using programmatic recruitment?

Programmatic recruitment through HR solutions like Seeqle can strengthen the employer brand in various ways:

• Targeting the most qualified candidates using AI, which improves the quality of applications and strengthens the employer brand.
• A more efficient and objective recruitment process, which improves the company's reputation among candidates.
• The HR marketing can help businesses broadcast their recruitment ads to their target audience while improving employer brand visibility.

By using programmatic recruiting, businesses can then strengthen their employer brand while attracting the most sought-after talent, by offering a more efficient recruitment process.

Collaboration between programmatic recruitment and employer brand agency

How can these two aspects work together to improve HR strategy?

An employer brand agency is a company that helps organizations develop and promote their image as an attractive employer for talent. She can take care of HR strategy, employer brand and internal and external communication to reinforce the attractiveness of the company among potential candidates and current employees.

Employer brand agencies and HR programmatics can work together in several ways to improve HR strategy:

Employer branding agencies can:

• Define the identity of the company as an employer with an HR brand platform: discourse and visual universe that embody its culture, its values.
• Valuing the candidate experience offered with modern career spaces and creative formats.
• Offer visibility to the employer brand with a dedicated communication plan, HR community management on social networks and business campaign designs.

HR programmatic tools can:

• Strategically target an audience and help businesses target the most qualified candidates for each position, with tools to assess skills and work history.
• Broadcast recruitment ads to the target audience using different recruitment platforms and distribution channels

By working together, employer branding agencies and HR programmatics therefore cover the entire spectrum of a good HR strategy. By helping businesses improve their HR marketing by defining employer brand identity, strategically targeting talent, running effective recruitment ads, and improving company reputation.

Programmatic Recruiting and Employer Branding: A Winning Combination

All the information we provide here has, of course, been tested and approved. Seeqle AI-powered HR programmatic technology has been successfully used several times by The employer brand agency Trois Virgule Cinq on behalf of customers, thanks to perfectly implemented employer brand strategies. The latest, the Saretec Group, one of the French leaders in insurance expertise, which was able to boost its reputation and its number of qualified candidates in less than 2 months. Discover the details of this success in Their customer case. You also have the option of making a free mini-audit of your employer brand proposed by Trois Virgule Cinq.

4 advantages of a collaboration between HR programmatics and employer brands

Finally, here are the concrete advantages of a collaboration between programmatic recruitment and an employer brand agency for HR strategy:

1. The improvement of the recruitment strategy : An employer branding agency can help define a company's recruitment strategy, while programmatic recruiting can automate and improve hiring processes.
2. A consistent brand image : by working together, the employer branding agency can ensure that recruitment ads and company messages are consistent with the overall brand image, while allowing the company to effectively target candidates.
3. The more objective assessment of skills : programmatic recruiting can target specific skills and the employment history of candidates, which can increase confidence in the hiring decision.
4. Attracting qualified talent : by using both approaches, businesses can attract the most qualified talent by offering a more efficient recruitment process and by strengthening their brand image with potential candidates.

In short, a collaboration between programmatic recruitment and an employer brand agency can enable businesses to better meet their recruitment goals while strengthening their brand image with current candidates and employees.

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