What is HR Marketing?

HR Marketing is evolving at an alarming rate. It is becoming all the more important in view of the changes that have been observed in recent years. In fact, in 2016, only 23% of employees agreed that their company shared their values. This meant that more than 3 out of 4 people tolerated working for a company that did not share their values.

Since 2022, all that has changed, since according to a CNBC/Momentive survey, 40% of workers said that they would probably leave their company if the company took a stand on a political issue with which they did not agree. At the same time, we were learning that more than the half of them would not even consider taking a job in a company that does not share their values. So many reasons for companies and human resources managers to put HR Marketing at the center of their concerns.

HR Marketing: What is it?

Definition

HR marketing is a marketing strategy applied to human resources, which consists in optimizing the reputation and the candidate experience by meeting the needs and problems of its target. This approach is used by businesses to attract, recruit, retain, and develop talent. that they need to achieve their strategic goals.

Recruitment marketing is based on the concept of inbound recruiting, itself based on inbound marketing, which consists in bringing customers to you rather than looking for them using traditional marketing techniques.

Of platforms have been emerging and perfected for some time with the aim of optimizing recruitment processes through HR Marketing and its techniques.

HR Marketing & Inbound Recruiting

HR marketing is inspired by inbound marketing, so it uses the concepts and steps:

The stages of inbound recruiting

Each step of this process must be thought out individually to optimize the transformation:

Attract

Attract potential candidates who are still unknown to you through interesting blog content, articles, but also with your presence on social networks, where you interact regularly with your subscribers. This also involves optimizing your employer brand.

Convert

You then have the objective of converting them, so that they come and apply for your job offers. To do this, you can adopt a traditional method such as “post and pray” your job offers, or use other more innovative and effective methods, such as programmatic recruitment. This allows you to get in direct contact with qualified candidates, across the web, with an adapted message.

Recruit

After applying the target, you need to set up optimized interview and response processes using workflows or ATS, so that the application is as flexible as possible, in order to finally hire talent.

Retain

Once talent is hired, your work is not done. You must keep it, retain it by offering it a stimulating, pleasant environment, offers for internal development, or any other advantage that would allow them to be involved as much as possible in your business.

These steps ofInbound Recruiting, just like in inbound marketing, involve the implementation of specific strategies and actions aimed at optimize your HR marketing.

Do you think your HR and employer brand marketing strategies are solid? The chances that a few adjustments will be needed to meet today's expectations are high. Whether or not you are ready to hire someone to manage it, get support to promote your employer brand effectively with theSeeqle HR programmatic tool.

Try our tool to employer brand benchmark which will give you a comparison of the quality of your employer brand compared to your competitors.

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