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Attracting students is the challenge of many schools, universities and training courses. Many of them rely mainly on traditional methods to attract students: Leaflets, open days, public displays, trade shows, etc. While these methods still have their place, you need to put in place effective digital marketing strategies using programmatics, to increase the visibility and reputation of your establishment with potential students.
Indeed, marketing by higher education institutions is becoming more and more common, and if you don't take part in it, you will probably lose out.
Here are three more reasons why programmatics is critical to student acquisition:
Tips for attracting students
1. Allow students to discover your institution.
2. Target the digital space frequented by your audience.
3. Commitment and interaction.
4. Adopting HR programmatics
1. Allow students to discover your institution
Programmatics allows potential students to get a sense of the culture and personality of your institution.
One of the great benefits of programmatic for schools, training organizations, and universities is that it can be an extremely effective way toincrease your reputation and to highlight everything that is unique about your establishment.
Because social media posts can be more casual than official posts like your flyer, you can have more fun and allow prospective students to get a sense of the personality of your institution. This may seem trivial, but it can create an emotional connection between your school and the students you're hoping to attract, which can be a very important factor when they're deciding which institution they're going to study at.
For advice on how to best highlight your school's culture, working with branding and school branding experts to increase your enrollment can be invaluable.
2. Target the digital space frequented by your audience
Your audience is the audience that frequents the digital space the most: social networks like Tiktok, Instagram or Snapchat are great channels to reach them.
Nowadays, the majority of your potential students have a smartphone, tablet, and/or laptop and spend a large part of their time online.
It has been estimated that over 90% of people aged 16 to 25 use at least 1 social network.
As a result, they expect brands - both within and outside of education - to engage with them through social media, newsletters, and various other digital marketing methods.
Therefore, if your establishment does not have a strong digital presence on its own website and on social networks, you are missing out on a unique opportunity. to increase the visibility and reputation of your brand with your target audience.
Furthermore, it may even damage your image, as students may find it odd that you are not using digital media.
3. Engagement and interaction
The levels of engagement and interaction are higher with programmatic compared to traditional methods. It allows a certain proximity.
The nature of the digital space, and social networks in particular, is such that it promotes higher levels of interaction and engagement between brands and consumers. This is also true in the higher education sphere.
Through feedback, surveys, contests, and live videos, you can spread the conversation and build relationships with potential students, increasing the chances that they will consider enrolling in your institution when the time comes. You can also consider organizing online events, such as virtual tours, live discussions, and open houses, to increase engagement.
It takes time and effort to get there, but if you do it right, it's well worth it.
4. Adopting HR programmatics
By adopting the programmatic advertising in your digital marketing strategy, you increase visibility and reputation of your institution and your programs, thus targeting more relevant students.
Programmatic advertising applied to higher education and training organizations automates the dissemination of The school and employer brand, training programs or other communications, on all relevant media environments (social networks, websites and mobile applications).
Thus, without additional workload, you multiply your registrations, and ensure that your courses are always complete. In addition, each of the above tips is applicable even more easily thanks to the technology offered by Seeqle.
Discover In this case customer how programmatic advertising allowed the University of Namur to increase its reputation and visibility among students.
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