The different publications to recruit on social networks

The recruitment via social networks is now a crucial element for a effective recruitment strategy. This approach, based on the interests and characteristics of potential candidates, makes it possible to identify and directly contact relevant profiles on the networks they use on a daily basis, such as Instagram, TikTok, Snapchat, Facebook, Twitter, etc. Not only do these channels offer a way to acquire candidates directly, but they are also an effective way to develop the company's employer brand. However, it is important to understand the different types of publications to recruit on social networks available for the recruitment on social networks, as well as their respective advantages.

1. The different types of publications.
2. Why use organic posts?
3. Why use boosted posts?
4. Why use dark posts (or dark posts)?
   

The different types of publications

Social media posts can be divided into three categories:

• Organic publications.
• Boosted publications.
• Dark publications (dark posts).

To be concise, dark posts are considered to be the most effective solution for recruiting on social networks. This method is preferred because it offers great versatility and adaptability in terms of publications, formats and messages, without altering the quality or relevance of the company's profile.

However, depending on the goals of the business, the other types of publications may also be relevant.

Why use organic posts to recruit on social networks?

An organic post is simply a post communicated via your business page. However, as social networks are increasingly encumbered by these publications, social platforms no longer display all content to their users. Social media feed management algorithms therefore sort to display only a portion of the publications to the potential audience of each publication. Your followers are no longer certain to see your posts, even if they follow you assiduously. The organic reach rate, i.e. your ability to reach your target audience on social platforms, is therefore increasingly low.

Advantages:

• Minimum work.
• Bring your business page to life.

Disadvantages:

• Requires a large number of subscribers.
• Don't reach all of your subscribers.
• Impossible to hit a set target.
• No or few results.

Why use boosted posts?

Boosted publishing derives from organic posts. Indeed, boosted publishing allows you to promote a specific post to a targeted audience, potentially outside your audience, for an investment. It's a simplified way to advertise. But who says simplified, necessarily says less effective. Unlike traditional ads, boosted posts are not created through the Ad Manager and don't offer the same customization options. When you boost a post, it appears both in the news feed of your targeted audience as an ad and on your profile as a regular post. Boosted posts are often used to increase the visibility of a specific publication, such as a competition, for a specific period of time.

Advantages:

• Resume the company's already existing publications.
• Easy to handle.
• Expanded audience, but not very precise.

Disadvantages:

• Does not allow you to change your ad.
• No AB tests available.
• Cannot have specific goals.
• Results that are difficult to analyze.

Why use dark posts (or dark posts)?

To conclude, here's why Dark posts are therefore the best publications for an effective recruitment strategy. on social networks.

These Dark posts are created via an Ad Manager, and will never be visible directly on your business page, so as not to pollute the harmony that you have taken a long time to build on it. But they will be visible on your target's news feed as well as in various locations (Storys, search bar, videos, news feed, etc.). Dark posts offer more advanced personalization solutions:

• Objectives to best optimize your communications (applying for a job offer, registering for a training course, visibility of your brand, watching a video, etc.),
• Additional broadcast features such as the carousel,
• The addition of multiple descriptions,
• The presence of a Call-To-Action button that will further encourage your target audience to act and click on your post,
• Precise audiences,
• etc.

And that's really just a glimpse of the possible content and layout options you're missing out on when you're just boosting a post from your Page. However, like any complete tool, you may suspect that it is complicated to use. And to top it all off, different for each channel on which you will choose to apply this strategy.

Advantages:

• Higher return on investment.
• Better understanding of the behaviors of your target.
• AB Test to find the best combination of content.
• Clear and explicit Call-To-Action.
• Expanded, varied and accurate audiences.
• Variety of content and locations.

Disadvantages:

• Complex to be properly used.
• Requires a lot of content.
• Different set-up for each of the social networks.
• Complete results to analyze, but complicated to decipher.

And Seeqle in all of this?

Our technology of programmatic recruitment, thanks to its integrated connections with all social networks, its data and its algorithms, allows you to take advantage of the advantages of dark posts, removing its disadvantages. Thanks to our automations and our AI, automatically benefit from a single platform of generated content, from AB tests optimized for your CTAs, visuals and texts, from precise audiences to target your ideal persona on social networks, as well as 2 million web and mobile environments. The dashboards available directly in the solution allow you to analyze each channel by itself, and to easily compare their effectiveness and complementarity.

Make an appointment directly with our teams to recruit on social networks 👇

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