Générez 5x plus de candidats qualifiés
Before, recruiters posted job offers online on the career page of the company's site, or on LinkedIn, and that was it. With recruitment marketing, also called HR marketing, these methods are becoming obsolete. Today, there are several ways for a candidate, active or passive, to find a job that interests them, so you have to stand out. What resources can you put in place today to recruit talent effectively, gain visibility and attractiveness ?
You must find innovative methods in order to attract your future candidates, these must be relevant enough to remain visible on the market. Today, you are probably on the same level as your competitors if you are just posting job offers. Will you soon be overwhelmed? What does the future hold for recruitment? Let's take a look at it.
What is candidate acquisition?
Also called talent acquisition, it is different from simple recruitment, i.e. the search for and hiring candidates. Indeed, where recruitment focuses on filling vacancies, companies that acquire candidates have a proactive vision. This vision is reflected in the in-depth understanding of the needs and internal knowledge of the company, then the implementation of actions aimed at attracting talented candidates.
The steps to maximize your candidate acquisition
1. Develop your employer brand.
2. Think long term relationship.
Develop your employer brand
Candidates continue to take charge of the recruitment process and to act more and more like consumers. They are well-informed and do their research. This is why it is essential to develop your employer brand.
You must then ask yourself a few questions: How are you going to build your employer brand? What do your employees think of their workplace? What does a typical day look like in your organization?
More than 90% of candidates take into account a company's reputation and employer brand before applying, according to LinkedIn. So if no one knows your brand, think about how many candidates you're missing out on!
Take some time, think about how candidates perceive your business and whether what you want to communicate is a good fit for your business. To make things easier for you, we've prepared a comprehensive guide to optimize your employer brand.
Thinking about long term relationships
By attracting quality candidates, you can create a rich database of interesting profiles ready to apply when you have a Job offer that matches their qualifications. This is where recruiting starts to take effect. The aim is toattract candidates effectively and create a genuine candidate experience.
It requires content, promotion, and follow-up. Yes, it is a real marketing strategy that aims to convert candidates into future employees.
Do you know which job offer attracted your best candidates? If the answer is “no,” analyze it as soon as possible. Like in marketing, you don't have to make blind decisions. You need to understand whether what you are doing is working or not. What is the best way to start collecting and using your data?
Use appropriate tools
If you do not have a robust application tracking system and you Recruit in volume, you have to choose one now. A good ATS will not only help you gather quality data, but it will also help you stay organized to maintain your talent pool. Having a solid ATS will allow you to achieve long-term results in your recruitment marketing efforts. You are leaning on recruiting on social networks may also be relevant. However, an ATS is not enough to ensure that you position yourself in front of your competitors. Seeqle technology allows you to highlight your job and training offers to the right people, thanks to the largest HR database on the market with more than 1200 audiences classified by profession. Once the targets are defined, our solution will broadcast the multicast technique to broadcast your offers throughout the web environment (sites and applications), as well as on social networks (Facebook, Instagram, TikTok, etc.) and job offer aggregators.
💡 Seeqle is compatible with all ATS on the market. So don't hesitate to discover it and all the associated technologies (AI-automated Chatbot, job offer generator, content generation AI, etc.):
To go further on the topics Employer brand and Candidate acquisition, check out our Free guides or try our solution.
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