+58% of registrations: Prépa Dalloz attracts CRFPA students through advertising

About Dalloz Formation

Prépa Dalloz is a leading institution in preparing for legal competitions and exams in France. Each year, it supports thousands of law students who wish to become magistrates, lawyers or notaries, through demanding courses recognized for their academic quality.

The challenge: stand out in a saturated market

Historically the leader in the CRFPA market, Prépa Dalloz saw competition explode as a result of Covid-19.

The digitalization of training courses has opened the field to new players who are 100% online, intensifying the battle to attract the attention of law students.

The marketing and educational teams were facing several challenges:

• Make the Dalloz brand emerge in an environment saturated with competing courses
• Gain visibility among a highly sought-after student audience
• Generate more qualified registrations while controlling acquisition costs

Faced with these challenges, Dalloz has chosen to rely on Seeqle, the first recruitment and candidate acquisition software suite powered by AI, to amplify its reputation and reach the right profiles at the right time.

Objectives

• Increase the online visibility of Prépa Dalloz among law students
• Targeting candidates who are specifically eligible for CRFPA
• Maximize the enrollment rate for preparatory courses
• Achieve measurable results on the ROI of digital campaigns

The solution: Seeqle Talent Ads, automated HR advertising

Prépa Dalloz has adopted technology Seeqle Talent Ads, which turns each training course into a real talent magnet thanks to intelligent and automated distribution across the web.

Seeqle's AI made it possible to accurately target law students who are of proven interest for legal careers, and therefore the most likely to enroll in the preparation of CRFPA.

The campaigns were broadcast on the digital environments most frequented by students (social networks, media sites, search engines, etc.), according to a mobile-first and engaging approach.

This approach allowed Dalloz to attract a highly qualified audience without relying on traditional channels or specialized job boards.

The results: strong increase in enrollment

From the first month of the campaign, performances exceeded expectations.

• The courses of Prépa Dalloz have recorded 4 times more registrations as at the same period the previous year.
• Between 2021 and 2022, the total number of registrants increased by +58%, while the visibility of the courses has exceeded the 3 million views.
• These results also made it possible to achieve a Record average basket in 10 years, confirming the profitability of the device.

HR and business impact

Beyond numbers, Seeqle has transformed the way in which Dalloz designs its communication with students.

Thanks to the automation of targeting and the precision of audiences, the teams were able to focus on pedagogy and the relationship with candidates, rather than on the technical management of campaigns.

The system has also strengthened the overall reputation of the Dalloz brand among law students, placing the institution at the heart of orientation courses to CRFPA.

And after?

Following the success of this first collaboration, Dalloz plans to extend the use of Seeqle tools to other legal courses and competitions, in order to continue to attract relevant profiles throughout the year.

Key figures

• +3 million views on the courses
• +58% registrations
• x4 of performance from the first month
• Record average basket in 10 years

Conclusion

Thanks to Seeqle, Dalloz has not only strengthened its reputation among law students, but also improved the efficiency and profitability of its recruitment of candidates.

The association between AI and HR expertise shows that it is now possible to recruit more quickly, better and at a lower cost, while maintaining a human approach focused on the needs of learners.

You too, attract the right profiles for your training

Reproduce the success of Dalloz with Seeqle Talent Ads: the AI technology that turns your training into real drivers of attraction.

→ Schedule a personalized demo to find out how to target the right students at the right time.