Cas clients

Attracting students relevant for the Bar Exam

Prépa Dalloz is an institution specialized in preparing for legal competitions and exams in France, especially for law students wishing to join professions such as magistrate, lawyer, or notary.

+3M

of views on their courses

+58%

Number of registrants

Problem: Strong competition

A reference in the training of students for the Bar Exam, Dalloz suddenly found himself facing an intensification of competition from online courses due to the Covid-19 crisis. The competition has expanded to include all courses available online and no longer only in physics.

The concrete challenges of Prépa Dalloz:

Facing growing competition : With the rise of online training, Prépa Dalloz needed to stand out among an ever greater number of Bar Exam preparation centers.
Increase its reputation and visibility : It was essential to get the attention of law students, especially those preparing for the bar exam.

Given these challenges, Dalloz Formation used Seeqle's candidate targeting technology in order to increase the reputation and visibility of Prépa Dalloz among the Bar Exam students online.

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Solution: Target specific law students who are eligible for the Bar Exam

To meet these challenges, Prépa Dalloz adopted Seeqle's AI technology, which makes it possible to precisely and automatically target qualified students across the web.

Precise targeting of people relevant to the preparatory studies : AI was used to identify and reach law students interested in a career as a lawyer, maximizing the relevance of campaigns.
Dissemination of training courses on key platforms : Prépa Dalloz courses were broadcast on the channels most used by students.
Seamless integrated ads : The ads were placed in digital environments visited regularly by students, promoting natural and positive engagement.
Use of the video format and a mobile-first approach : To capture the attention of young candidates, videos have been widely used, with a mobile-optimized design.

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Result: An increase in the qualification rate

From the first month, the campaign generated 4 times more registrations compared to the previous year.

The Seeqle solution also allowed Dalloz to obtain a record average basket for 10 years, while increasing the number of registrations on offers put forward between 2021 and 2022 by 58%.

“We are clearly seeing the positive influence of the Seeqle solution on the online visibility of our organization as well as on the performance of our training sales.”