Recruiting in the restaurant industry

Problem: Recruiting in a sector that has been in tension since the health crisis

As a result of the COVID-19 crisis and the reopening of bars and restaurants, 3 Brasseurs found itself facing a series of major challenges:

• Recruiting qualified personnel : To respond to an urgent need for qualified personnel in the restaurant industry in France and Canada.
• Attracting motivated candidates : Recruiting candidates aligned with the Group's strong values.
• Improving visibility and employer brand : strengthening its presence in the country and promoting its employer brand to attract more qualified candidates.

With Seeqle: A multi-channel recruitment campaign to maximize hiring

To meet these challenges, 3 Brasseurs used Seeqle's advanced AI technology to target and attract the right candidates.

• Multi-channel distribution of job offers : the advertising campaigns were broadcast on 5 key channels (Social, Search, Search, Web, App and Jobs), making it possible to reach potential candidates on thousands of online platforms.
• Targeting qualified candidates : Seeqle used advertisements that integrate naturally into candidate information flows (Stories, In-Feed, Insets, Videos), thus promoting the employer brand and attracting the attention of qualified profiles.
• Continuous optimization : campaigns were adjusted in real time to maximize their effectiveness, which reduced costs and increased the quality of applications.

With Seeqle's AI technology, 3 Brasseurs has achieved remarkable results:

• An increase of +56% of qualified applications for kitchen positions compared to traditional methods
• An increase of +30% of qualified applications for in-room stations compared to traditional methods

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