+50% of qualified applications for 3 Brasseurs

About 3 Brasseurs

3 Brasseurs is a friendly and iconic restaurant brand, present in France and Canada. For more than 30 years, the group has brought together passionate teams around a unique experience: craft brewing, good humor and proximity.

With more than 70 establishments, the company faces a constant challenge: recruiting motivated and qualified staff in a sector in tension, while promoting its human values and corporate culture.

The challenge: recruiting in a sector weakened after the health crisis

When bars and restaurants reopened post-Covid, 3 Brasseurs had to face a major shortage of workers.

HR teams found themselves facing several difficulties:

• A significant drop in the number of qualified applications, especially for jobs in the kitchen and dining room.
• A lack of visibility on traditional recruitment channels.
• An increased workload for managers, forced to deal with large volumes of irrelevant applications.

Beyond the numbers, it was the human factor that was at stake: restoring the dynamics of the teams and reviving the desire to join a historic brand in the sector.

HR goals

To relaunch their recruitment, the 3 Brasseurs teams have defined clear priorities:

• Attracting more qualified and motivated candidates
• Reduce the time it takes to sort applications
• Strengthen the employer brand by promoting the values of the group
• Accelerate recruitment for critical positions in the kitchen and dining room

The solution: Seeqle Talent Ads, the power of automated and targeted distribution

3 Brasseurs chose Seeqle to deploy a recruitment strategy based on intelligent advertising and data.

Thanks to Seeqle Talent Ads, job offers were automatically transformed into advertising campaigns broadcast on five key channels: social networks, search engines, job sites, applications and online media.

Each campaign targeted the right candidates at the right time, integrating brand messages into digital environments where potential profiles naturally spend time.

The ads presented the friendly atmosphere of the breweries, the team culture and the career opportunities within the group in a simple and engaging way.

The continuous optimization of the campaigns, driven by Seeqle's AI, made it possible to adjust the broadcasts in real time according to the performance and quality of the applications received.

The results: faster and more qualified recruitments

In just a few weeks, Seeqle campaigns made it possible to obtain:

• +56% of qualified applications for kitchen positions
• +30% of qualified applications for classroom positions

These results greatly surpassed the restaurant market benchmarks, where the average improvement via HR digital advertising is generally between +15% and +25%.

The impact was also felt on the ground:

• Business-critical positions were filled more quickly
• HR teams have saved valuable time thanks to a volume of more relevant applications
• Managers have noticed a better match between the profiles recruited and the real needs.

HR and business impact

Collaboration has transformed the way 3 Brasseurs recruits.

By integrating Seeqle into their process, the teams were able to:

• Regain serenity in managing their recruitments
• Revitalize the online employer brand
• Strengthen the attractiveness of their offers in a highly competitive sector

Candidates, on the other hand, benefited from a smoother experience: the offers were accessible directly from their favorite applications and networks, without the need to go through complex platforms.

[IMAGE — Example of a “Join our 3 Brewers teams” mobile ad shown on Instagram Stories]

And after?

Building on these results, 3 Brasseurs is continuing its collaboration with Seeqle to:

• Extend Talent Ads campaigns to other geographic areas
• Tester Seeqle Talent Match, the AI co-pilot for pre-qualification and application management, in order to further streamline the HR process
• Consolidating the employer brand with campaigns targeting young talent and career retraining

Key figures

+56% of qualified applications for kitchen positions

+30% of qualified applications for classroom positions

5 broadcast channels activated

Campaigns optimized in real time using AI

Conclusion

The collaboration between 3 Brasseurs and Seeqle is a perfect illustration of how technology can reconcile performance and humanity in recruitment.

Thanks to Seeqle, the group has not only improved the quality of its applications, but also breathed new life into its HR and operational teams.

By relying on a suite of AI tools designed for recruitment professionals, 3 Brasseurs has proven that it is possible to recruit better, faster and with more meaning.

To go further

Find out how Seeqle can help you meet your own recruitment challenges in catering and high-pressure jobs.

Make an appointment with a Seeqle expert