Recruiting in the restaurant industry

Problem: Recruiting restaurant workers in France and Canada

With the announcement of the end of the mandatory closure of bars and restaurants due to the Covid-19 crisis, the 3 Brasseurs brand found itself facing a significant need for manpower (Brewer, Waiter, Chef, Barman, Kitchen Assistant...) following the numerous changes in jobs caused by the lack of stability in the restaurant industry during the health crisis.

With a strong brand image, 3 Brasseurs is looking for candidates who cultivate team spirit and conviviality.

Given their problem, which combined both Recruitment and Employer Brand, the client 3 Brasseurs called on the Seeqle HR Programmatic solution, a technology powered by AI, in order to follow the audience where they are on the entire web, in the most pleasant and natural format.

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Solution: Reach the right candidates with attractive visual campaigns

5 channels were exploited to reach different audiences across thousands of environments via the Native ads format (Social, Search, Web, App and Jobs), which made it possible to post the right offers to the right candidates.

Seeqle and its advanced exploitation of advertising technology Native Ads allows ads to integrate in a pleasant and natural way into various display environments (Stories, In-Feed, Insets, Videos) - and thus to attract the target's eye in a positive way in order to enhance the employer brand and the job offers of 3 Brasseurs.

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Result: An increase in the number of qualified applications

In one semester, the 3 Brasseurs group selected 671 qualified applications, including 107 applications submitted in video format, while reducing its candidate acquisition cost to €5.76.

Seeqle technology and its programmatic native ads have allowed 3 Brasseurs to significantly increase its candidate qualification rate: kitchen and dining room positions obtained up to 56% of qualified applications.​

This level of quality of applications allowed an increase in selectivity since qualification criteria - such as the level of spelling of candidates - could be considered, which was not possible before!