x6 applications in 2 months for KIA and Honda thanks to Seeqle

Honda and Kia are among the largest car manufacturers in the world, with a dense network of dealerships and partners in France. LEA Partners, a consulting firm specializing in the automotive sector, supports these brands on their recruitment and commercial development challenges.

The challenge

For its customers Honda and Kia, LEA Partners had to meet a double HR challenge:

• recruit sales consultants passionate about the evolution of mobility, in particular electric and hybrid;
• To attract proximity profiles, located only a few kilometers from the points of sale, to promote loyalty and limit turnover.

Despite their attractiveness, the concessions faced a drop in qualified applications, a limited visibility on digital channels And a strong competition in the automotive sector.

HR teams were wasting time distributing offers manually and sorting out irrelevant applications.

Objectives

• Significantly increase the volume and quality of applications
• Recruit local and experienced profiles more quickly
• Optimizing the visibility of job offers on the web and social networks
• Promote the employer brand of Honda and Kia dealerships

The solution: Seeqle Talent Ads at the service of automotive recruitment

To meet these objectives, LEA Partners has integrated Seeqle Talent Ads, the technology for the acquisition of candidates by AI, in its “Recruitment as a Service” (RaaS) offer.

• Smart targeting : the campaigns were automatically distributed to candidates corresponding to the key criteria (geolocation, experience, appetite for the automotive sector).
• Multi-channel broadcasting : the ads were relayed on social networks, search engines, media sites and mobile applications, in order to reach the right candidates at the right time.
• Valorization of the employer brand : advertising visuals and recruitment pages have been optimized to reflect the innovative and human image of the Honda and Kia brands.
• Continuous optimization : performances were analyzed and adjusted in real time by AI to maximize the volume and relevance of applications.

The results

In less than two months, the collaboration generated a Increase in traffic by three on the offers and a Increase of six times the volume of applications.

• +300% traffic on job offers
• +500% of relevant applications received
• Recruiting time reduced by several weeks

These performances far exceed the standards of the automotive recruitment market, where traditional campaigns struggle to generate a sufficient volume of qualified profiles near dealerships.

HR and business impact

Thanks to Seeqle, LEA Partners' HR teams were able to:

• save time on distributing and sorting applications;
• offer their customers a service with high added value, based on data and the precision of targeting;
• improve the satisfaction of managers in points of sale, who are now recipients of better qualified profiles available locally.

This collaboration has also contributed to strengthening the digital employer brand of Honda and Kia, by positioning their offers as attractive opportunities in a rapidly changing sector.

And after?

Building on the success of this first campaign, LEA Partners plans to extend the use of Seeqle to other manufacturers and technical professions in the automotive sector.

The upcoming integration of Seeqle Talent Match module will automatically enrich the profiles received and prioritize the most relevant applications.

Key figures

• x3 traffic on job offers
• x6 qualified applications
• 2 months of campaign
• +500% performance compared to market benchmarks

Conclusion

With Seeqle's suite of AI tools, LEA Partners has transformed the way it attracts and qualifies talent for its automotive customers.

This approach centered on data and humans now makes it possible to: recruit faster, better and at a lower cost, while improving the candidate and manager experience.

Take action

Like Honda and Kia, attract 6x more qualified candidates using AI.

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