Recruiting insurance experts

Problem: Reputation and acquisition of insurance experts

The Saretec Group had to meet several challenges to strengthen its team:

• Notoriety : Increase the visibility of their new career site to attract quality candidates.
• Recruiting : Target and recruit insurance experts throughout France.
• Acquisition of qualified applications : Increase the number of qualified applications for insurance expert positions.

To achieve these goals, Saretec called on the Three Point Five Agency, specialized in Employer Branding, and Seeqle's AI technology.

With Seeqle: boost qualified applications in less than 2 months

To respond effectively to these challenges, two distinct campaigns have been set up:

• Notoriety campaign : Increase in visibility for the Saretec career site. The objective was to make the name of Saretec and its universe known to as many people as possible who were likely to be interested in the brand.
• Recruiting campaign : Precise targeting of insurance experts through attractive ads broadcast on several platforms (social networks, search engines, websites, applications, e-mails, newsletters).

Seeqle's solution allowed for the effective and targeted dissemination of job offers by using socio-demographic, behavioral and contextual data to reach the ideal audience.

Result: A real boost in qualified applications in less than 2 months

The combined strategy of awareness and acquisition campaigns has produced remarkable results:

• The number of daily visitors to the Saretec career site has doubled thanks to the reputation campaign.
• 184 qualified applications were generated
• Seeqle became the first source of applications for Saretec in less than 2 months.