Cas clients

Recruiting automotive and body technicians

-46.3%

Cost per acquisition

54%

Qualification

Problem: Reduce the costs per acquisition and increase the qualification of the CVs received

My Automotive Specialist (MSA) had to meet several major challenges to optimize its recruitments:

Recruiting specialized profiles : Find qualified technicians and mechanics in the automotive sector.
Reduced costs per application : The cost of attracting specialized candidates was too high.
Improving CV qualification : The applications received did not always meet expectations in terms of competence and experience.
Optimization of recruitment processes : Managing internal campaigns on Meta, Google, and Indeed required a significant investment of time.

With Seeqle: 4x more qualification and halving of the costs per acquisition

To meet these challenges, MSA chose Seeqle's advanced AI technology:

Advanced AI candidate targeting : Use of artificial intelligence to identify and specifically attract technicians and mechanics across the web.
Multi-channel broadcasting : Targeted advertising campaigns broadcast on Facebook, Instagram, TikTok and job boards.
Continuous optimization : Adjusting ads in real time based on candidate performance and behavioral analyses.
Improving the employer brand : Optimization of the career page and the recruitment process to strengthen the attractiveness of MSA.

The campaigns conducted with Seeqle reached and exceeded the goals set very quickly:

46.3% decrease in cost per acquisition compared to internal campaigns
Increase in the qualification of applications to 54% compared to 15% previously.

“We are very happy with the campaign! Not only in terms of volumes, but also in terms of qualification. We had to strengthen our teams and rethink our process to be able to absorb new candidates and deal with them effectively.”