Cas clients

-46.3% cost per acquisition: Mon Spécialiste Auto recruits its automotive technicians

78% of hiring projects rated hard to fill

Enquête Besoins en Main d’Œuvre 2026 (French labour-needs survey), France Travail. All-occupation average: 43%.

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The client and the campaign

Sector

Network of independent automotive technicians

Role hired

Vehicle technician and body repairer

Scope

Nationwide in France

Duration

The client in figures

-46.3%

Cost per acquisition

Cost per acquisition, compared with the campaigns run in-house.

54%

Qualification

Share of applications judged qualified, against 15 % before.

-46.3%

Cost per acquisition

54%

Qualification

•The campaign for real

What candidates actually saw

A single campaign follows the candidate on social networks, on the sites they browse, in the audio they listen to and in their searches. The creatives below are the ones that were actually served.

Mon Spécialiste Auto

Problem: Reduce the costs per acquisition and increase the qualification of the CVs received

My Automotive Specialist (MSA) had to meet several major challenges to optimize its recruitments:

Recruiting specialized profiles : Find qualified technicians and mechanics in the automotive sector.
Reduced costs per application : The cost of attracting specialized candidates was too high.
Improving CV qualification : The applications received did not always meet expectations in terms of competence and experience.
Optimization of recruitment processes : Managing internal campaigns on Meta, Google, and Indeed required a significant investment of time.

With Seeqle: 4x more qualification and cost per acquisition down 46.3%

To meet these challenges, MSA chose Seeqle's advanced AI technology:

Advanced AI candidate targeting : Use of artificial intelligence to identify and specifically attract technicians and mechanics across the web.
Multi-channel broadcasting : Targeted advertising campaigns broadcast on Facebook, Instagram, TikTok and job boards.
Continuous optimization : Adjusting ads in real time based on candidate performance and behavioral analyses.
Improving the employer brand : Optimization of the career page and the recruitment process to strengthen the attractiveness of MSA.

The campaigns conducted with Seeqle reached and exceeded the goals set very quickly:

46.3% decrease in cost per acquisition compared to internal campaigns
Increase in the qualification of applications to 54% compared to 15% previously.

“We are very happy with the campaign! Not only in terms of volumes, but also in terms of qualification. We had to strengthen our teams and rethink our process to be able to absorb new candidates and deal with them effectively.”